Softto Group, founded in 1988, is the first stockin China’ s daily chemicalindustry, with a brand value of more than
RMB2.8 billion. Over the past 36 years, Softto Group has grown from a single daily chemical company into a multinational investment group that spans many high-tecfields and has numerous well-known brands.
After rapid development for as many as 36 years, Softto Group boasts 10 invention patents, 9 utility model patents, and 35 special functional cosmetic manufacturing licenses.
Softto’s brand plans to achieve the strategy of “three steps in five years” to build the brand strategic domain in an overall manner. 2013 and 2014 were the period for the construction of functional brands, and two major categories of products such as anti-hair loss and whitening were passed. The brand image is to be improved in an overall manner on the basis of ‘perfection’; 2015-2016 is the period of expansion, when the brand image awareness is graded and conversed into the construction of brand goodwill to transfer product brands into service brands; 2017-2018 is the period of growth. Softto will become the pronoun of functional personal care products, with its mainstream loyal core consumer groups; 2024-2028 will be the period of brand minds. Softto will obtain more accurate loyal users with the energetic promotion by online platforms. The popularity will be completely opened in china and form minds of consumers to be a famous brand of wash and care.
Softto has been dedicated to the study of hair loss prevention and hair growth for 36 years. With the application of 4D targeted technology, along with 8x hair transplantation energy factors, unique “wash and care nourish” trilogy is precipitated to repair damaged hair and scalp health, regulate hair growth cycle, and achieve dense and new hair growth.
 | Room 303, No. 588, Huangshi East Road, Baiyun District, Guangzhou City |
 | 020-31232634（For landline calls） |
 | Monday to Friday 9:00-18:00 |
